1. What does it mean?

최애 (最愛) refers to loving something most. In everyday and fan conversation, it labels a favorite person, member, character, food, or other choice. 'Bias' can fit an idol-fandom context, while 'favorite' usually works elsewhere.

Also written or said as bias

2. The nuance

Although it appears frequently in slang guides, 최애 is not simply a new abbreviation: it is an established Sino-Korean word. Context tells you whether the speaker means a favorite artist, a menu item, or something else.

3. Examples

“이 앨범에서 내 최애 곡은 두 번째 트랙이야.”

My favorite song on this album is the second track.

“여기 오면 항상 최애 메뉴부터 시켜.”

Whenever I come here, I order my favorite dish first.

Related words

Sources

National Institute of Korean Language

S-Korean School: Korean language guide

References support the meaning and usage. Example sentences are written for NoCapWiki.