NoCapWiki editorial explanation
1. What does it mean?
라방 shortens 라이브 방송. It can describe an idol chatting with fans, a creator streaming, or a seller presenting products live. Translate it as 'livestream' or 'live broadcast' according to the setting. '라방 켜다' means to start a stream; '라방 보다' means to watch one.
Also written or said as 라이브 방송, livestream, live broadcast, rabang
2. The nuance
The word does not identify the platform or guarantee that everyone is watching simultaneously. '라방 다시보기' is a replay of a broadcast that was originally live. Compare 직캠, a performer-focused recording, and 자컨, in-house content: 라방 describes the live delivery format rather than the camera angle or producer. A '라방 예고' announces a future stream and is not itself the live event. In a sentence about shopping, 'live shopping broadcast' can prevent a reader from assuming it is an artist's fan chat.
3. Examples
“라방은 놓쳤는데 다시보기로 질문 답변을 봤어.”
I missed the livestream but watched the answers to questions in the replay.
“오늘 라방은 공연이 아니라 작업실 소개래.”
Today's livestream is a studio tour, not a performance.
Sources
References support the meaning and usage. Example sentences are written for NoCapWiki.
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